Elevate Your School
Marketing Excellence
Learn the core marketing skills and promotional strategies that will help you reach more families and boost enrollment numbers with the most comprehensive school marketing training program.
School Marketing Matters!
In today’s crowded education space, it has never been more important to get your school’s story out. Families have more choices than ever, and it’s crucial that your school’s unique message resonates with those looking for the right fit.
A clear and compelling narrative can make all the difference in reaching the families who align with your mission and values. Help is at hand. Our expert-led marketing and social media training courses are specifically designed for school administrators with little to no marketing experience, as well as new marketers seeking to sharpen their skills. We provide the tools and strategies to get your message across effectively, helping you stand out and attract the right families with proven methods that drive results. You know your school best, and our training is designed to empower you to tell your story with confidence. By honing your marketing approach, you’ll not only boost enrollment but also help more children realize their potential in an environment that’s uniquely yours.
Winning the Enrollment Game Starts with Smarter Marketing
More schools are competing for top students than ever before.
But the best schools don’t just wait for inquiries—they have a proven system for attracting, engaging, and enrolling the right students.
📢 Did you know? Schools that respond to inquiries within an hour are 7x more likely to convert leads. But without the right marketing strategy, you could be losing prospective students to competitors.
Our training program will show you how to:
✅ Attract the right parents through targeted marketing.
✅ Engage and convert inquiries with automated follow-ups.
✅ Fill your classrooms without relying on guesswork.
How You Benefit
For a small investment, you can create a targeted school marketing strategy and
gain the skills needed to put your plan into action.
Here’s what our marketing and social media training for schools can help you achieve:
Attract more pupils:
Generate interest and strengthen pupil recruitment with focused strategies that reach the right families.
Stand out from the crowd:
Articulate your school’s unique differentiators consistently, ensuring that your message is clear and compelling.
Build your online presence:
Enhance your school’s visibility through effective use of social media, website optimization, and engaging content.
Improve parent engagement
Develop communication tools that foster strong relationships with current and prospective families.
Boost staff confidence:
Empower administrative staff and new marketers with the skills and confidence to execute effective marketing strategies.
Maximize enrollment success:
Drive higher enrollment rates by turning prospective families into committed members of your school community.
Who is the school marketing training for?
The Elimu Masterclass is designed for schools and education professionals who want to attract more students, improve engagement, and grow enrollments through effective marketing. If you fall into any of these categories, this training is for you:
Private & International Schools → Compete effectively and reach more prospective parents.
School Owners & Principals → Build a strong brand and increase admissions.
Admissions & Marketing Teams → Master proven strategies to attract, nurture, and convert leads.
Multi-Academy Trusts (MATs) & School Groups → Standardize and scale marketing across multiple institutions.
Faith-Based & Specialty Schools → Position your school to attract mission-aligned families.
New & Growing Schools → Establish a strong presence and fill classrooms faster.
💡 If your school struggles with low inquiries, parent engagement, or unclear messaging, this training will help you build a winning marketing strategy that drives results.
Meet the Faculty
Our faculty isn’t just made up of trainers—they are seasoned industry practitioners who have successfully run high-impact school marketing campaigns. With
firsthand experience in enrollment growth, parent engagement, and digital marketing for schools, they bring
real-world insights, proven strategies, and actionable techniques to help you achieve results.
Whether you’re looking to increase admissions, strengthen your school’s brand, or automate lead generation, our experts will guide you through practical,
tested methods that have worked for top schools. Learn directly from professionals who understand the unique challenges of school marketing—and how to overcome them.
🚀 Gain knowledge from the best and start transforming your school’s marketing today!
Kevin Omondi
With 20+ years in Fintech, Innovation,
and Digital Marketing, Kevin Omondi
has led marketing for 50+ brands, co-founded a tech company in 23
countries, and holds an MSc in Digital
Marketing. A certified content marketer and innovation architect, he specializes in growth-driven strategies for schools and businesses.
Kenjie Kirimi
Kenjie Kirimi leverages extensive global knowledge in Digital Marketing, Media Buying, and Funnel building. With an exceptional record of driving 300% Return on Advertising Spend (ROAS) and a 60% increase in conversions for e-commerce, SaaS, and education businesses. He is a data-driven strategist with a keen focus on growth hacking and innovative AI solutions.
School Marketing Training That Delivers
Our on-demand, online school marketing training is designed to provide you with practical, results-driven strategies that you can implement immediately. Whether you’re new to marketing or looking to refresh your skills, our modules cover everything from building your school’s brand to mastering digital marketing techniques. Accessible anytime and anywhere, these comprehensive courses equip you with the tools and knowledge you need to elevate your school’s marketing efforts and drive real growth.
School Brand Strategy & Differentiation
Learn how to define your school’s unique value proposition and build a compelling brand that sets you apart from the competition.
Optimising Your
School’s Website
Develop a user-friendly website that showcases your strengths, engages prospective families, and drives conversions.
Multi-Channel Digital Marketing
Master the essentials of digital marketing across various platforms, including SEO, paid ads, social media, and content marketing.
Strategic Lead
Generation
Discover techniques to attract and capture leads, using landing page optimization, lead magnets, and targeted campaigns.
Effective Lead Nurturing & Communication
Learn how to nurture prospective families with personalized content, email automation, and strategic outreach to convert interest into enrollment.
Data-Driven Marketing & Analytics
Understand how to track, measure, and analyze your marketing efforts to optimize performance and continuously improve your strategy.
Modules
Module 1
Foundations
Module 2
Building a brand
Model 3
Building a website
Module 4
Digital Campaigns
Module 5
Parent Journey
Module 6
Data Speaks
Which Plan is Right for You?
💡 Still unsure? Here’s how to choose the best option for your school
| 🚀 Starter |
⭐ Premium |
🏆 Professional |
|
|---|---|---|---|
| Feature | Ksh 9,900 Self-Paced Learning Do-It-Yourself |
Ksh 99,000/Month Most Popular – Expert Group Coaching Done-With-You |
Ksh 199,000/Month Full Marketing Execution Done-For-You |
| Access to All Training Modules | ✅ Lifetime Access | ✅ 6-Month Access | ✅ Fully Managed |
| Private Community & Peer Support | ✅ | ✅ | ✅ |
| Live Group Coaching Calls | ❌ | ✅ Bi-Weekly | ✅ As Needed |
| 1:1 Strategy Coaching & Reviews | ❌ | ✅ Monthly | ✅ Ongoing, Priority Access |
| Website & Social Media Review | ❌ | ✅ Feedback & Optimization Plan | ✅ Fully Managed |
| Lead Generation & Ads Setup | ❌ | ✅ One Campaign (Guided) | ✅ Full Ad & Lead Funnel Execution |
| Parent Engagement & Communication Toolkit | ❌ | ✅ Ready-to-Use Templates | ✅ Fully Automated System |
| Social Media Content & Growth Strategy | ❌ | ✅ Planning & Guidance | ✅ Done-For-You Posts & Engagement |
| WhatsApp & Priority Email Support | ❌ | ✅ Direct Expert Access | ✅ Dedicated Account Manager |
| Advanced Data & Reporting Dashboard | ❌ | ❌ | ✅ Monthly Performance Reports |
| Custom Enrollment Funnel & Automation | ❌ | ❌ | ✅ Fully Automated |
| On-Site Marketing Support | ❌ | ❌ | ✅ Hands-On Execution |
| Results Guarantee | ❌ | ✅ 3-Month Improvement Guarantee | ✅ ROI-Based Execution |
Pick Do-It-Yourself
If you want affordable, self-paced learning with the right tools & templates to market your school on your own.
Pick Done-With-You
If you want expert guidance, coaching, and strategy support, but still want to handle execution in-house.
Pick Done-For-You
If you want a stress-free,
full-service marketing team to handle everything for
you and guarantee results.
Bonus Resources to Amplify Your Success
In addition to our comprehensive school marketing training, we’re offering a collection of exclusive bonus resources designed to fast-track your success. These valuable tools, templates, and guides will not only help you implement your marketing strategies more effectively but also provide extra support toensure you achieve real, measurable results. With over Ksh 75,000 worth of additional resources included, you’ll have everything you need to elevate your school’s marketing to the next level.
AI-Powered Marketing Prompts (ChatGPT Guide)
A comprehensive guide with ready-to-use prompts for creating engaging, high-impact marketing content using AI tools.
Content Strategy Workbook
A step-by-step workbook to help you craft a robust content strategy tailored to your school’s goals.
Social Media Content Calendar Template
A customizable template to plan and schedule your social media posts across platforms for maximum engagement.
SEO Best Practices Checklist
A detailed checklist to help you optimize your school’s website for search engines and boost organic traffic.
Lead Magnet Creation Guide
An in-depth guide on creating effective lead magnets that convert website visitors into prospective families.
Email Marketing Templates
Pre-designed email templates for lead nurturing, open house invitations, parent newsletters, and more.
Parent Engagement Toolkit
A collection of tools and resources to help you improve parent communication and involvement throughout the school year.
Crisis Communication Playbook
A quick-reference guide for handling crisis communication with parents and stakeholders, ensuring your school’s reputation stays intact.
Landing Page Optimization Guide
Best practices for designing high-converting landing pages tailored to your school’s marketing campaigns.
Exclusive Access to Monthly Q&A Session
Live monthly Q&A sessions with education marketing experts to get personalized advice and answers to your marketing questions.
Guide to Hosting a Successful Free School Open Day
A detailed guide on organizing and promoting a successful open day to engage prospective families and boost enrollment.
Facebook and Instagram Ads Blueprint
Learn how to create and optimize targeted ads on Facebook and Instagram to attract more familiesto your school.
School Reputation Management Toolkit
Tools and strategies to monitor, manage, and enhance your school’s online reputation, ensuring you stay ahead of the competition.
School Marketing Budget Template
A ready-to-use template to help you plan and allocate your school’s marketing budget effectively for maximum impact.
Video Marketing Guide for Schools
A comprehensive guide to creating engaging video content that highlights your school’s strengths and attracts more prospective families.
Testimonials
Our staff completed this training course and found it excellent – including those without any background in marketing. Marketing concepts were clearly explained by friendly, knowledgeable trainers who really understand schools, and staff finished the course with the confidence and practical knowledge they need to market their schools effectively. I would definitely recommend this as an introductory course for school marketing staff.
Nina Mutegi
- Mirema School
Elimu Masterclass transformed our approach to school marketing. The comprehensive modules gave us actionable strategies to enhance our online presence and community engagement. Our enrollment numbers have increased, and our brand identity is stronger than ever. It's a must-have for any school looking to stand out in today’s competitive landscape.
Claudia Waithaka
- Dawamu School
Not only did we restructure our Marion business digital strategy, but we also took our baby steps to launch our Elimupreneur YouTube channel. The patience, hand holding and genuine care we received made the journey stretching but enriching.
Betty & Stephen Kimani
- Director & CEO, Marion Schools
