Elevate Your School Marketing Excellence
Learn the core marketing skills and promotional strategies that will help you reach more families and boost enrollment numbers - with the most comprehensive school marketing training program in East Africa.
7×
more lead conversions
60%
avg enrollment lift
Trusted by leading schools across Kenya
Why this matters
School Marketing Matters!
In today's crowded education space, it has never been more important to get your school's story out. Families have more choices than ever, and it's crucial that your school's unique message resonates with those looking for the right fit.
A clear and compelling narrative can make all the difference in reaching the families who align with your mission and values. Our expert-led marketing and social media training courses are specifically designed for school administrators with little to no marketing experience, as well as new marketers seeking to sharpen their skills.
You know your school best - our training empowers you to tell your story with confidence, boost enrollment, and help more children realize their potential.
Winning the enrollment game starts with smarter marketing.
More schools are competing for top students than ever before. The best schools don't just wait for inquiries — they have a proven system for attracting, engaging, and enrolling the right students.
- Attract the right parents through targeted marketing.
- Engage and convert inquiries with automated follow-ups.
- Fill your classrooms without relying on guesswork.
How You Benefit
For a small investment, you can create a targeted school marketing strategy and gain the skills needed to put your plan into action.
Here's what our marketing and social media training for schools can help you achieve:
Attract more pupils:
Generate interest and strengthen pupil recruitment with focused strategies that reach the right families.
Stand out from the crowd:
Articulate your school's unique differentiators consistently, ensuring that your message is clear and compelling.
Build your online presence:
Enhance your school's visibility through effective use of social media, website optimization, and engaging content.
Improve parent engagement:
Develop communication tools that foster strong relationships with current and prospective families.
Boost staff confidence:
Empower administrative staff and new marketers with the skills and confidence to execute effective marketing strategies.
Maximize enrollment success:
Drive higher enrollment rates by turning prospective families into committed members of your school community.
Who is the school marketing training for?
The Elimu Masterclass is designed for schools and education professionals who want to attract more students, improve engagement, and grow enrollments through effective marketing. If you fall into any of these categories, this training is for you:
- Private & International Schools - Compete effectively and reach more prospective parents.
- School Owners & Principals - Build a strong brand and increase admissions.
- Admissions & Marketing Teams - Master proven strategies to attract, nurture, and convert leads.
- Multi-Academy Trusts (MATs) & School Groups - Standardize and scale marketing across multiple institutions.
- Faith-Based & Specialty Schools - Position your school to attract mission-aligned families.
- New & Growing Schools - Establish a strong presence and fill classrooms faster.
💡 If your school struggles with low inquiries, parent engagement, or unclear messaging, this training will help you build a winning marketing strategy that drives results.
Meet the Faculty
Our faculty isn't just made up of trainers—they are seasoned industry practitioners who have successfully run high-impact school marketing campaigns. With firsthand experience in enrollment growth, parent engagement, and digital marketing for schools, they bring real-world insights, proven strategies, and actionable techniques to help you achieve results.
What to expect: by tackling up-to-date curriculums alongside your school's board of directors and gaining practical applied skills you'll go through practical, tested methods that have worked for top schools in East Africa. From behind-the-scenes—learn the truth about the challenges of school marketing—and how to overcome them.
Start learning from the best and start transforming your school marketing today!
Kevin Omondi
With 20+ years in Fintech, Innovation, and Digital Marketing, Kevin Omondi has led marketing for 50+ brands, co-founded a tech company in 23 countries, and holds an MSc in Digital Marketing. A certified content marketer and innovation architect, he specializes in growth-driven strategies for schools and businesses.
Kenjie Kirimi
Kenjie Kirimi leverages extensive global knowledge in Digital Marketing, Media Buying, and Funnel building. With an exceptional record of driving 300% Return on Advertising Spend (ROAS) and a 60% increase in conversions for e-commerce, SaaS, and education businesses. He is a data-driven strategist with a keen focus on growth hacking and innovative AI solutions.
School marketing training that delivers.
Our on-demand, online school marketing training is designed to provide practical, results-driven
strategies you can implement immediately — accessible anytime, anywhere.
School Brand Strategy & Differentiation
Define your school's unique value proposition and build a compelling brand that sets you apart from the competition.
01 / Pillar
Optimising Your School's Website
Develop a user-friendly website that showcases your strengths, engages prospective families, and drives conversions.
02 / Pillar
Multi-Channel Digital Marketing
Master the essentials of digital marketing across SEO, paid ads, social media, and content marketing.
03 / Pillar
Strategic Lead Generation
Attract and capture leads using landing page optimisation, lead magnets, and targeted campaigns.
04 / Pillar
Effective Lead Nurturing & Communication
Nurture prospective families with personalised content, email automation, and strategic outreach.
05 / Pillar
Data-Driven Marketing & Analytics
Track, measure, and analyse your marketing efforts to optimise performance and continuously improve.
06 / Pillar
Ten modules. One enrollment-winning system.
(4 new modules coming — details coming soon)
01
Foundations
Marketing fundamentals, audience clarity & goals.
02
Building a Brand
Positioning, identity, voice & visual system.
03
Building a Website
Conversion-first website architecture.
04
Digital Campaigns
SEO, paid ads, content & social channels.
05
Parent Journey
Nurture, follow-up & enrollment automations.
06
Data Speaks
KPIs, dashboards & continuous optimisation.
07
Family Success & Retention
Retention, engagement &
lifecycle communication.
08
Reputation Management
Reviews, ratings & brand
trust management.
09
Marketing Technology
Stack
CRM, automation & marketing
tech integration.
Plans & pricing
Which plan is right for you?
💡 Still unsure? Here's how to choose the best option for your school.
🚀
Starter
Do-It-Yourself
Ksh 9,900
Self-Paced Learning
If you want affordable, self-paced learning with the right tools & templates to market your school on your own.
Most Popular
⭐
Premium
Done-With-You
Ksh 99,000
/ month - Most Popular Expert Group Coaching
If you want expert guidance, coaching, and strategy support, but still want to handle execution in-house.
🏆
Professional
Done-For-You
Ksh 199,000
/ month - Full Marketing Execution
If you want a stress-free, full-service marketing team to handle everything for you and guarantee results.
| Elimu Mastery - Feature | 🚀 Starter | ⭐ Premium | 🏆 Professional |
|---|---|---|---|
| Access to All Training Modules | Lifetime Access | 6-Month Access | Fully Managed |
| Private Community & Peer Support | ✕ | ✓ | ✓ |
| Live Group Coaching Calls | ✕ | Bi-Weekly | As Needed |
| 1:1 Strategy Coaching & Reviews | ✕ | Monthly | Ongoing, Priority Access |
| Website & Social Media Review | ✕ | Feedback & Optimisation Plan | Fully Managed |
| Lead Generation & Ads Setup | ✕ | One Campaign (Guided) | Full Ad & Lead Funnel Execution |
| Parent Engagement Toolkit | ✕ | Ready-to-Use Templates | Fully Automated System |
| Social Media Content & Growth | ✕ | Planning & Guidance | Done-For-You Posts & Engagement |
| WhatsApp & Priority Email Support | ✕ | Direct Expert Access | Dedicated Account Manager |
| Advanced Data & Reporting | ✕ | ✕ | Monthly Performance Reports |
| Custom Enrollment Funnel & Automation | ✕ | ✕ | Fully Automated |
| On-Site Marketing Support | ✕ | ✕ | Hands-On Execution |
| Results Guarantee | ✕ | 3-Month Improvement Guarantee | ROI-Based Execution |
See the Elimu Masterclass in action.
A 60-second look at the strategies, tools, and confidence you'll gain — and how schools across the region are filling classrooms with the playbooks inside.
Press play to preview the experience.
Ready to fill your classrooms?
Join hundreds of schools using Elimu Masterclass to attract the right families and grow enrollment with confidence.
Bonuses to amplify your success.
A collection of exclusive bonus resources designed to fast-track your success — over Ksh 75,000 worth of additional tools, templates and guides included.
AI-Powered Marketing Prompts
Ready-to-use prompts for engaging, high-impact content with AI tools.
Content Strategy Workbook
Step-by-step workbook to craft a content strategy tailored to your school.
Social Media Content Calendar
Customisable template to plan posts across platforms for maximum engagement.
SEO Best Practices Checklist
Optimise your school's website for search engines and boost organic traffic.
Lead Magnet Creation Guide
Create effective lead magnets that convert visitors into prospective families.
Email Marketing Templates
Pre-designed templates for nurturing, open houses, parent newsletters and more.
Empowering school leaders and marketing teams in East Africa with world-class strategies.